$GOOGL Dodges Major AdX Breakup as Court Mandates Behavioral Remedies Instead of Asset Sales

Alphabet’s ($GOOGL) Google has narrowly avoided a major structural breakup after a federal judge ruled that the company will not be forced to sell off its AdX digital advertising exchange.
Instead of ordering asset divestitures, the court opted for behavioral remedies requiring structural changes to how Google integrates its end-to-end ad-tech stack.
While the ruling leaves the core business intact, the enforced operational adjustments aim to curb anticompetitive tying across publisher ad servers and ad exchanges.