Apple CEO John Ternus Initiates Cost Cuts and Project Closures Amid Memory Component Inflation and Softening...

Apple CEO John Ternus has reportedly initiated targeted layoffs and project cancellations to restructure operations, manage mounting cost pressures, and reallocate engineering resources toward higher-growth initiatives.
The leadership adjustments coincide with severe macroeconomic headwinds, including a market-wide high-bandwidth memory and advanced DRAM shortage driven by surging AI infrastructure demand that has severely compressed hardware margins.
Simultaneously, Apple's high-margin services division experienced a rare quarter-over-quarter revenue contraction in June, intensifying profitability pressures and forcing a strategic re-evaluation of operating expenditures across hardware and software divisions.