China targets 190M inbound tourists by 2030

China is targeting 190 million international tourists by 2030 under a new five-year plan focused on inbound travel.
The plan aims to generate around $150 billion while expanding China’s influence across the global tourism industry.
The bigger signal is that Beijing is treating travel as both an economic growth lever and a soft-power channel.
For China-linked markets, stronger inbound tourism could support consumption, airlines, hotels, payments, and broader services activity.