Plastic gold: Lego sets new record, raking in $13 billion globally.
š§± LEGO just built something bigger than a Millennium Falcon. An empire. 2025 was their biggest year ever, and the numbers are almost... adult. Speaking of which:
š” Revenue: $13B (+12%)
š” Consumer sales: +16% (industry at 7%)
š” Operating margin: 27%
Wait. 27%? That's not toy territory. That's Ferrari territory 29%.
And here's the kicker: 33% of LEGO's sales now go to adults. Yes, adults. Spending $50 - $608 per build. If LEGO traded publicly? Estimated worth: $50ā60 billion.
The brick grew up. And so did its bank account.
