Anthropic chose the biggest advertising stage in the U.S. to make a point that cuts against the entire...

Anthropic chose the biggest advertising stage in the U.S. to make a point that cuts against the entire ad-driven internet model.

During the Super Bowl, the AI startup aired multiple spots positioning Claude as an assistant that will remain completely ad-free, directly contrasting OpenAI’s recent moves to experiment with ads inside ChatGPT.

Anthropic argued that ads inside AI conversations risk distorting answers, especially when users rely on these tools for sensitive or high-stakes decisions.

OpenAI pushed back quickly, with Sam Altman defending ads as a way to keep AI accessible to billions of users who cannot afford subscriptions.