Grok traffic more than doubles year over year

Traffic to Grok.com reportedly more than doubled year over year in the first half of the year.
That is a strong usage signal for $XAI as competition in consumer AI assistants keeps intensifying.
The growth suggests Grok is gaining more direct user attention rather than relying only on visibility inside X.
For the AI platform race, the bigger question is whether traffic growth can translate into recurring revenue, enterprise adoption, and stronger model distribution.
The signal is clearly positive, but the next test is retention and monetization.