Zeta Global Launches AthenaOS and AI Model Built on Nvidia Nemotron

$ZETA has launched AthenaOS and a specialized Athena AI model built on $NVDA's open Nemotron technology.
The announcement brings together capabilities from Zeta's Senso and Digital Audience acquisitions, representing another step in the company's recent expansion of its AI product portfolio.
By combining proprietary customer data with specialized AI models, Zeta aims to build a more integrated intelligence layer for marketing and enterprise decision-making.
The partnership also expands the potential use of Nvidia's AI software ecosystem as businesses deploy customized inference workloads.