A $650 smartphone targets Apple and Samsung repair costs

A new $650 smartphone is taking aim at one of the biggest frustrations around premium devices: repair costs.
The pitch is simple — offer flagship-level functionality while making repairs cheaper and easier than on competing devices from Apple and Samsung.
As smartphone prices remain elevated, repairability is becoming a more important part of the ownership equation.
For $AAPL and Samsung, lower-cost challengers are increasingly competing on lifetime ownership costs rather than hardware specifications alone.