YouTube’s Advertising Business Has Grown More Than 5x Since 2017

Google-owned YouTube generated $42.6 billion in advertising revenue over the last four quarters , compared with just $8.2 billion in 2017 .
Annual ad revenue progression:
2017: $8.2B
2018: $11.2B
2019: $15.1B
2020: $19.8B
2021: $28.8B
2022: $29.2B
2023: $31.5B
2024: $36.1B
2025: $40.4B
Last four quarters: $42.6B
YouTube has evolved into one of $GOOGL’s largest and most durable growth engines, supported by its massive audience, connected-TV expansion, and increasingly valuable advertising inventory.

YouTube’s Advertising Business Has Grown More Than 5x Since 2017