$HIMS Hires Diana Rodriguez as Director of Paid Social

$HIMS has hired Diana Rodriguez as Director of Paid Social, strengthening its performance marketing leadership as the company continues to scale customer acquisition.
Rodriguez most recently served as Senior Director of Growth Marketing at Thrive Market for nine months.
Before that, she spent nearly five years at Nutrafol as Growth Marketing Director.
Her background is notable because both Thrive Market and Nutrafol operate in consumer health and wellness categories where digital acquisition, subscription economics and brand-led growth are critical.
For $HIMS, the hire suggests continued investment in paid social and performance marketing as the company expands into new health categories.
The key question is whether stronger marketing execution can help $HIMS sustain rapid customer growth while keeping acquisition costs under control.