Opendoor ($OPEN) Launches “Buy with Opendoor” in Shift Toward an Asset-Light Model

Opendoor ($OPEN) is launching “Buy with Opendoor,” a new service that allows customers to purchase homes across the broader market rather than being limited to properties owned by the company.
The move marks a strategic shift toward an asset-light business model. Instead of purchasing every property itself, Opendoor can generate revenue through mortgage, title, and closing services without taking ownership of the home.
The approach could reduce the company's need for capital tied up in housing inventory while expanding its potential revenue streams.