$COST Sent More Than 750,000 Members on Cruises in Fiscal 2026, Up 16% From the Previous Year

$COST sent more than 750,000 members on cruises during fiscal 2026, a 16% increase from the previous year, according to the company's most recent earnings call, as reported by TheStreet. Management said vacation packages, cruises and car rentals all grew by double digits during the year.
The growth comes as the cruise industry sees record demand. A record 37.2 million passengers took ocean cruises worldwide in 2025, according to the Cruise Lines International Association, and about 90% of surveyed cruisers said they intended to sail again.
Management highlighted one member who booked a 154-night Regent Seven Seas cruise costing more than $218,000, and who will receive an $8,800 Costco Shop Card at the conclusion of the trip. Executive members also earn an annual 2% reward on eligible Costco Travel purchases after travel is completed, subject to exclusions and a $1,250 annual cap.