$GOOGL Raises Pixel 10a Price 20% to $599 After $AAPL Also Pushes Phone Prices Higher by $100

Google ($GOOGL) just raised the Pixel 10a price 20% to $599 after Apple ($AAPL) also pushed phone prices higher by $100.
These mid-cycle hikes show component costs moved faster than planned, with the memory shortage now reaching consumers and reinforcing Micron ($MU) pricing power.