Charles Schwab Brings Direct $BTC and $ETH Trading to 40.3M Active Accounts

Charles Schwab is rolling out direct Bitcoin and Ethereum trading for eligible retail clients.
The brokerage oversees roughly $13 trillion in client assets and has 40.3 million active accounts, giving crypto direct access to one of the largest traditional investing platforms in the U.S.
Eligible customers will be able to buy and sell $BTC and $ETH directly through Schwab rather than relying only on crypto ETFs or external exchanges.
Schwab is also rolling out crypto transfers, allowing customers to move existing Bitcoin and Ethereum holdings onto the platform.
The company plans to expand beyond the two largest cryptocurrencies before year-end.
Solana, Avalanche and Chainlink are expected to be added, bringing $SOL, $AVAX and $LINK into Schwab’s growing digital-asset offering.
The broader significance is distribution.
Crypto is increasingly moving inside the same brokerage accounts where investors already hold stocks, bonds and ETFs.
If adoption follows access, Schwab’s scale could bring another large wave of traditional investors directly into crypto markets.