Ross Gerber Declares Traditional L.A. Entertainment 'Over' as Cable Undercuts Streaming and Box Office...
Investment advisor Ross Gerber argued that the traditional Los Angeles entertainment industry "is over," pointing to rapid shifts in consumer habits and media distribution economics. Gerber noted that relentless subscription price hikes have made traditional cable bundles cheaper than subscribing to multiple standalone streaming services, while live sports continue to capture viewership away from scripted television.
However, market observers pushed back against the grim assessment, pointing to a record-setting year at the theatrical box office as evidence of resilient consumer demand. Proponents of the theater model argue that audiences remain willing to spend nearly $100 for a family movie outing when studios deliver compelling, high-quality films.