Arizona Iced Tea Founder Don Vultaggio on Beating Snapple With Can Design

"If I can't figure out how to get a consumer to buy me over Snapple, I don't deserve to be in the tea business," Arizona Iced Tea founder Don Vultaggio said, crediting his wife for a can design that stood out on shelves.
"The first can, I made a profit on it," Vultaggio said.
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