How One Night of Wingmanning Led to a $700 Million Idea: $COCO's Vita Coco

Vita Coco co-founder Michael Kirban says the idea started with "we were really raising party money by creating a business."
The company launched in 2004. By 2011, Vita Coco became profitable, generating nearly $100 million in sales.
The company now generates nearly $700 million a year.